Communicating the brand

DFDS Logisitics Container

Client intent

Communicate the brand to win key business pitches.

The project

We started with a brand communications and business process audit establishing where DFDS Logistics were at, and where they wanted to be. Applying that knowledge to storyline copywriting, video/film production, visual imagery strategy and branded materials delivery resulted in a thorough overhaul of all communication materials including booklets, slides and video. We topped it off with presentation skills coaching: the cherry on the cake.

The challenge

This project demanded the deployment of a wide range of skills across both geographical borders and industry sectors – from research and planning to video/film production to the creation of marketing collateral and presentation-skills training, the brand team provided a turnkey service which achieved all client goals.

The outcome

Our complete overhaul of DFDS Logistics’ communications and branding strategy helped this market leader land key contracts worth many millions of euros.

 

DFDS Logistics Logo

DFDS Logistics is the specialist logistics division of Northern Europe’s largest shipping and logistics company worth €1.6bn in annual revenues. When DFDS needed help winning key business pitches, they turned to our expertise for visual strategy development.

dfds.com