Enhancing brand experience

Fexco Financial Sevices

Client intent

Enhance the positioning and experience of the FEXCO brand in the face of high growth and dynamic change.

The project

Working with the Group Marketing Director, BrandCreate deployed a diverse team of multi-skilled brand consultants to support and inform a wide range of in-development and in-market company business services and challenges across the Group’s core business areas. Specifically, the BrandCreate team worked with FEXCO management on an ongoing basis including in market/brand research and workshopping, brand definition and validation, interface performance enhancement and in-field event and brand engagement planning.

The challenge

FEXCO is an international company that is on the move! Just like its marketplace, the world of fintech and international mobile financial services is a fast-paced and deeply change-driven dynamic environment. In the face of such a rapid pace of change, the challenge for BrandCreate was to deploy world-class brand resources and personnel as and when needed by an ever-morphing and evolving business and management landscape.

The outcome

Our work validated and informed brand strategy development and messaging and supported this with design collateral for both the physical and digital environments. Working closely with senior management, we delivered a multiplicity of brand ideas and a suite of market insights and practical brand-building initiatives from internal management research programmes to external interactive online digital customer workshops to creation of copy content and graphic design for sales team resourcing, presentations and international marketing.

Testimonial

BrandCreate has worked with us on a series of projects including client research, insight development and event planning over the last 2 years….. (they) always look to get to the core of the brand and understand the essence to help drive business forward”.

Shane Kavanagh, Group Marketing Director, FEXCO.

Fexco Logo

FEXCO is Ireland’s most successful multinational finance and business solutions provider, with operations in 28 countries and over 2000 employees. FEXCO serves some of the world’s biggest brands across multiple industries through a wide range of innovative products and services including Dynamic Currency Conversion, Corporate Payments and Retail FX, Managed Business Solutions and Tax-Free Retail Services, processing more than US$10 Billion in transactions annually.

fexco.com