Brian McGurk
Brian has always been fascinated by the power of consistent branding and the intrigue and curiosity it creates about the business or product at hand. For Brian, brand experience is something not just different or unique, but wonderful…. Allow him to take you on a journey that will challenge all previous preconceptions and yes… design your company’s future.

Brands driving innovation – a taster of 2017

  • Brian McGurk
Read more

Brands thrive on marketing innovation, and change is great for the creative juices. This being so, 2017 has been a fab year for branding and brand development as the speed and quantum nature of change has indeed been eyebrow-raising. Mega trends, mega brands and mega innovation have been the order of the year, and brand owners, creatives and communicators have all been doing overtime to grapple with changing consumer expectations, perspectives and possibilities. The iPhone X was the daddy of them all in the smart-device world and even superseded in…

Brand Design: the Alcanzia Case

  • Brian McGurk
Read more

It’s one of the wonderful pluses of deregulation that an organisation needs to prepare to compete in the open market and get its brand battle-ready for a whole new era of competition. Alcanzia is one such company that has made impressive gains in just three years under its previous brand identity albeit within a regulated market scenario. The question is did Alcanzia really need to rebrand for competing in a deregulated market in order to achieve its business goals? The previous identity was serving it well, yet management moved to…

Interview with the Institute of Directors

  • Brian McGurk
Institute of Directors Ireland
Read more

Brian is the founding Director of BrandCreate Ltd - an international brand development agency with a unique cooperative model of brand consulting. BrandCreate offer world-class brand talent to national and international clients. BrandCreate define, design and deliver brand experience and are ever increasing the breadth and depth of their international creative community to match their clients’ brand communication challenges. Who or what are your main influences? I like to think I am a good listener and a good delegator. As such, I listen very carefully to my international brand colleagues who…

Translate your brand insights into market-winning experience

  • Brian McGurk
Translate your brand insights into market-winning experience
Read more

I often find that much of the sense and power of branding seems to get lost in translation from insight to implementation. What do I mean by this? Seeing as so much of brand thinking and branding is based on common business sense and proven people psychology, then surely its power in the business arena is irrefutable, right? Well, maybe not…. or at least so it might appear. At the heart of the matter is the matter of the heart: feelings, emotions and a sense of peer-group connectedness… feeling part…

BrandCreate at Digital 2016 in Riga

  • Brian McGurk
BrandCreate Digital Riga
Read more

Three hours flight-time from West to East across the entire European Union landmass, Latvia, with a population of 2 million, located west of Russia, south of Estonia, north of Lithuania and Belarus, and east of Sweden (across the Baltic Sea), is where Brian McGurk, our intrepid Brand Experience Director, voyaged last Quarter 2016, to be opening speaker of the international 2016 Baltic Digital Marketing & Social Media Conference. Armed with twenty trusty and well-branded slides, BrandCreate’s Founder-Director stepped off the plane in Riga at the Eastern European edge of the…

WeChat The Case for Brand Protectionism?

  • Brian McGurk
WeChat Logo
Read more

You may or may not be aware of the current and phenomenal growth of the WeChat social platform in China: Tencent, the company that owns WeChat, has reported that the now five-year-old WeChat social platform had some 550 million monthly active users (MAUs) by last Quarter 2015. At the end of 2014, the company had 500 million, meaning its user base had jumped up 10% percent in less than a year. In comparison, the omnipresent Facebook Messenger platform had some 600 million MAUs around the world by end 2015. The…