Giulia Iannucci
With twelve years of international branding and marcomms experience under her belt, Giulia’s true passion is strategic brand development. She especially enjoys helping clients work on the relationship between their internal and external brands to ensure they support each other. Brand positioning, internal branding, social media: you name it, she’s done it!

Why internal branding is as important as external branding…. if not more so

  • Giulia Iannucci
Why internal branding is as important as external branding…. if not more so
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Every year, companies of all sizes across the world invest money and resources in external branding efforts, as they should. The objectives are many, including creating awareness, developing connections, and getting loyal customers. When it comes to branding, different people have different ideas of what that really means. Some believe that it’s just another fancy way to define marketing, others identify it as the guardian body that protects logos and font types, many see it as a business strategy. The number of definitions for brand and branding is close to…